You know emoticons have real cultural capital when one of the Beatles signs on.
As a cultural phenomenon and now integral form of expression, the emoji serves to provide deeper exchange, and as our communication needs evolve, surely too will the emoji. Case in point: Skype’s Mojis, the “short animated clips that you can use during Skype chats when words just aren’t enough.” And today the communications company announced that the Moji is going to get even more life.
“Today’s announcement marks the launch of a new kind of digital expression – the audio emoticon,” announced Skype in a press release. It was also announced that, rather than bringing sound to the millennial fad with a millennial artist, the company had chosen to skip a couple generations and tap Sir Paul McCartney.
“It turned out to be a great laugh at the same time as challenging because you suddenly realize you’ve got to compress a musical interpretation of an expression into less than five seconds,” said McCartney after finishing the project. “It was like doing a huge crossword puzzle and coming up with all these solutions. And at the same time it was musical so it was great practice for me in the studio.”
McCartney recorded ten love-themed Mojis in Sussex over the course of a week, and they arrive just in time to connect lovers that can’t be together on this Valentine’s Day. The Beatle used guitars, drums, xylophone, and a Moog synthesizer to vitalize the once soundless Moji.
Watch the footage above of McCartney recording the Moji audio, and let us know what you think of this new audio Moji in the comments!