There are companies that do social media wrong, and then there’s Oreo. Taking Twitter by storm, Oreo uses social media to its advantage by invoking a sense of nostalgia while still keeping their eye on what’s trending. Also, cookies… wonderful free cookies delivered right to your front door.
Recently, Oreo has been using social media by engaging their fans with fun product giveaways that turn online conversations into reality. Seems like an easy trick: engage fans, give them free swag. Oreo, however, takes it to the next level by doing it in incredibly fun and memorable ways.
In September, Oreo ran an adorable campaign called #minidelivery where Twitter users who signed up within the allotted time period were promised they’d receive a miniature package in the mail, but how would Oreo pull that off?
The adorableness of it was too much to bear. A normal shipping package arrived and within that box was another tiny box, with a tiny delivery stamp, imprinted with your very tiny address, and inside? You guessed it, a tiny Oreo. The beauty of this campaign was that you could send them to friends with custom messages to brighten their day, all free of charge.
The latest campaign from Oreo set out to give fans a taste of their new Red Velvet Oreos before they hit the market. Just like the #minidelivery, the Red Velvet package arrived on the doorstep wrapped in all its red tissued glory. This time the sample wasn’t just one tiny morsel, but a good-sized 10-ounce package filled with the new cookies, ample enough to share with family and friends. Genius. I have to say, the 10-ounce package is the perfect size for trying a variety of Oreo flavors and a size they should consider marketing.
The Red Velvet Oreo looks like your standard Oreo with a dark tint of red. Flavor-wise the flavor really does come through, mostly due to the fluffy cream cheese flavored filling. Red Velvet fans are sure to be pleased with this new product. These limited edition Oreos are rolling out into stores starting today for the Valentine’s Day season but will only be on shelves for the next 6 weeks or until supplies last.
Kudos to Oreo for getting the word out in fun and innovative ways. The real question is, when can I expect a drone to land on my doorstep filled with Fried Chicken Oreos?
This is not a sponsored post, we just really like cookies.