close menu


I have seen a lot of music videos in my lifetime. I was there when MTV started. I remember Peter Gabriel’s Sledgehammer, Dire Straits’ Money For Nothing, and MJ’s Thriller, and I can say without exaggeration THIS IS MY NEW FAVORITE MUSIC VIDEO. The Mouse-trappy Rube Goldbergness of it all. A triumph!

I guess EMI smartened up and let them make their vids embeddable again. Smart move. This one is go to blow up like Vesuvius.

Well done, chaps!!!

via @EvilQueenBeryl


  1. Koowie says:

    Holy crap! This amazing! The video itself is very cool but add the cool music and this is awesome!

  2. Natalie NES says:


  3. Danny says:

    I believe i just jizzed my pants

  4. mary says:

    Okay I read that this was indeed done in one take. Insane. And the battles between ok go vs emi ended. Literally. No longer signed with them and started their own indie label. Congrats to ok go.

  5. jajQo says:

    Guys have an nice idea for music video!

  6. Ludovicaa says:

    I love the video so much. I can’t believe all the moaning minnies complaining about the song. It’s a great song, with a great message we should all listen to, and anyone who’s complaining about their looks has lost all credibility in just saying that. Great song, uplifting lyrics, unbef*kinglievable video, its all WIN, and some of the stuff Damians been coming out with re music business shows he’s a great writer, logical thinker and very philosophical. I’m a new fan.

  7. AE says:

    this kind of stuff has been done 100x before. there’s nothing innovative about it, which is what makes a music video cool to me. their only chance at making any money is to put out videos like this since that dumb treadmill one, because their music isn’t good enough to sell anything. plus they’re all ugly.

  8. Jackie says:

    Undecided spectator is undecided…
    Actually this is nice to watch and listen to, just like web soup lol. This song reminds me of Cloud cult songs

  9. Brian says:

    While this video is cool, I like Mutemath’s Typical video better. I mean, they performed the song backward in realtime…and there is keytar! Check it out here…

  10. ivy says:

    love it. it had a very nice michel gondry feel to it. i was actually surprised to see he didn’t direct that.

  11. Aaron says:

    that was crazy, the time they must have put into that, it was so worth it

  12. George says:

    Holy crap!! That was awesome! LOL!

    That reminded me of a company I used to work for who’s signature in house application worked kind of like that! Only not that good! lol…

  13. Linda S. says:

    I agree with Zubbs. The video was cool, but I’ll be that girl and say that I think it could have been shot a little better and also that I think some parts of that were rigged. Beyond that, I wasn’t enthralled by the “Rube Goldbergness” of it all (sorry, Chris). A Rube Goldberg can only keep the attention for so long, and because of the way the video was shot, I didn’t know where to put my eye, so the payoffs weren’t what they should have been.

    And again, the song wasn’t really THAT awesome.

  14. Nick says:

    Dropping the piano was my favorite part.

  15. tina says:

    genius, unbelievable video!

  16. Grover says:

    “OK Go’s impressive videos don’t really make up for the fact that their music is pretty bleh. ”

    While I wouldn’t be as caustic about it, I have to agree. I love everything about OK GO! except their music. Their aesthetic, their DIY attitude toward video making, the way they interact with their fans all makes me wish I liked their music more, but I’m afraid I just don’t.

  17. Mr. Dorkbot SoCal says:

    Yes, it was all done in one take!

  18. Eric says:

    “This one is go to blow up like Vesuvius.”

    Too soon!

  19. A Rube Goldberg Machine masterpiece! OK Go vid was a Trending Topic on Twitter today

  20. Daveronius says:

    I’ll buy a case a beer (your choice) for anyone who can top that! (safe bet)

  21. Shelby says:

    That was pretty much the most awesome thing I’ve seen in a long time.

  22. John Ross Bowie says:

    Holy shit, they thank an insurance company at the end of their video. that’s the funniest thing I’ve ever seen.

  23. Deltus says:

    Not only is that some of the coolest Rube Goldberg stuff I’ve ever seen in a music video, the sounds were actually synced to, and part of, the song! I’ve never seen the like before. That’s a heaping plateful of coolness, is that.

  24. Mickey says:

    YES! And while you’re in the mood for amazing Rube Goldberg machines… check this one out!

  25. raygungirl says:

    P.S. – I admit this is the most impressive video ever, but I meant to say my favorites are still The Perfect Drug and MJ’s Scream. It’s really hard to choose a favorite, though. Music videos make my world go round.

  26. raygungirl says:

    Definitely the most impressive video ever made, and a nice start to my day. I woke up to a response to a comment I wrote somewhere, and someone quoted the most vapid and conceited thing I wrote (of course), and completely ignored my heartfelt story about my father dying young and not being able to accomplish his dreams. :p Needless to say, I’m in a much better mood after having seen this video and don’t have to spend my morning thinking of ways to kill strangers on the internet. Thanks for posting this. :)

  27. Zubbs says:


    I wanted to like this more than I did. It’s a lot more impressive than it is compelling to watch. I still prefer the “dance” videos, which are simpler but more fun.

    But more importantly:
    “I remember Peter Gabriel’s Sledgehammer, Dire Straits’ Money For Nothing, and MJ’s Thriller”
    Yeah, me too. But the thing about those videos? They were also great songs. OK Go’s impressive videos don’t really make up for the fact that their music is pretty bleh. How many people actually own OK Go records compared to “Thriller,” “Brothers in Arms,” and “So”?

  28. Mary says:

    just WOW. Wonder if that was all in one take?

  29. Artrip says:

    Its no A-Ha “Take on me”, but still quite impressive.

  30. Keri says:

    What a nice way to start the day. This video is like cookies for my eyes. Love the fact they are making both musical and visual art.

  31. Karen says:

    Sadly, I don’t think EMI wised up yet — according to a few articles I’ve read, the video was not funded by EMI, but was sponsored by State Farm, and that’s how they can get away with imbedding this one.

  32. Amrehlu says:

    Sheesh, nothing really can be said to accurately describe the amount of shear awesome and win that this video is made up of. This just might be able to cure cancer, it was that amazing. I love these guys, I definitely have to agree with Andrea about their videos.

  33. Andrea says:

    I literally JUST watched this video 5 minutes before you posted about it, and I agree…. NEW FAVORITE.

    this band always makes such interesting, creative music videos and I can’t get enough <3