Curious as to which music videos made the most impact this year, or which current musicians broke out by getting hyped on the internet? Enter YouTube’s first ever Music Awards, a global event that asks viewers (that would be you) to vote on the best, the craziest, the most controversial music and artists of the year.
The award show, hosted by Jason Schwartzman and Reggie Watts, will take place November 3rd at Pier 36 in New York and will host a bevy of performers, including Avicii, M.I.A., Earl Sweatshirt, Tyler the Creator, Walk Off the Earth, Eminem, Lady Gaga, Lindsey Sterling, CDZA, and Arcade Fire for the live show. YouTube will also be hosting a series of live shows leading up to the awards in cities all over the world like Seoul, Tokyo, Moscow, London and Rio, which will be available to live stream at the YouTube Music Awards channel.
An amalgamation of fan retweets, shares, and likes will determine the winners of the soon-to-be-coveted award. Here are the categories and nominees:
Video of the Year: Honoring the world’s most loved music videos, these nominees represent the videos with the most fan engagement on YouTube over the last year:
Artist of the Year: Honoring YouTube’s most loved acts, nominees represent the most watched, shared, liked, and subscribed-to artists over the last year:
Response of the Year: Honoring the best fan remix, parody or response video, these nominees represent the top “unofficial” fan videos on YouTube based on the videos fans watched, shared or liked:
YouTube Phenomenon: Recognizing the YouTube trends that the world could not get enough of, nominees are based on the songs that generated the most fan videos:
YouTube Breakthrough: Honoring music’s breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers over the last year:
Rudimental Innovation of the Year: Starting with videos selected by an international panel of musicians, YouTubers and creative luminaries, we then selected the creative video innovations that resonated most with fans on YouTube, based on views, likes, shares
Phew, okay, one more link: Here’s Reggie Watts explaining how to cast your vote.
Who are you going to vote for? What videos and artists are you bummed out didn’t make the cut? Am I the only one who felt super-irrelevant realizing I hadn’t seen most of these videos? Let me know! Leave a quemment below or tell me on Twitter!