As much as today is a celebration of all things Back to the Future, there is unquestionably a bittersweet element to the festivities because of all the awesome things we’ve been waiting for from the future that we still don’t have: hoverboards are still just prototypes, flying cars have yet to start zipping over our heads, and pizzas still come full-sized only. That’s why this news might be the most exciting yet on Back to the Future Day: Nike is finally going to sell self-tying, power-laced sneakers like the ones Marty wears in Back to the Future Part II.
Here’s the letter Nike sent to Fox:
Almost thirty years ago, we embarked on a journey to create a glimpse into “the future.” Although the project started as science fiction, we’re now proud to turn that fiction into fact. As the first, most celebrated wearing of the Nike Air Mag, we wanted you to be the first to receive a living pair. “I meant Nike Mag” (I must have “air” on the brain)!
What is so special about the Nike Air Mag is its impact continues to resonate. We may never know its final legacy, but we continue to work on projects that carry and progress some of its principles.
As you well know, innovation never stops at Nike so we’re excited about what lies ahead for this idea. We know if you put your mind to it, you can accomplish anything.
In addition to your personal pair, we’re creating more pairs for support in aid of the Michael J. Fox foundation in 2016. We hope that the combined effort will raise even more than the $9.4 million contributed in 2011 and to eliminating in some way Parkinson’s Disease in our lifetime!
The reference to 2011 is when Nike sold 1,500 special edition versions of the shoes for charity, only those did not actually have the self-lacing quality we so desperately need. Of the 9.4 million raised, half came from the shoes themselves, and Sergey Brin, co-founder of Google, matched that amount.
Nike has maintained that they would eventually find a way to release these shoes, and has worked with the creator of the shoe for the movie, Tinker Hatfield, to make it happen. Now they have come through. We should have seen this coming yesterday.
I don’t know what these will cost, so please, if you have Grays Sports Almanac for this century please send it to me and I promise I won’t use it to create my own dystopian future that I rule. I’ll just buy these sneakers. And then a hoverboard. Then I’ll buy the police and open a casino and you know what, don’t trust me — I’ll definitely use the money for my own gain.
What other prediction for 2015 fwould you most like to see come true next? Let us know in the comments below. (Keep in mind it looks like the Cubs will not be winning the World Series this year, so try to be realistic and root for something that might actually happen, like flying cars.)