Not enough films and television series take advantage of transmedia platforms. I imagine it has to be time consuming and it doesn’t always make practical and financial sense, but for example, if The CW created Iris West’s blog about The Flash I’d add it to Feedly and visit regularly for updates because it’s a fun idea. Other franchises do leverage the Internet and use it in creative ways that help support the brand. The website for Jurassic World is a shining example of transmedia marketing done right.
JurassicWorld.com immerses you in the theme park. You can find promotional material for the film on a different website, but here, you can see the park hours and capacity. You can get “live” updates about the day’s activities like the fact that you can meet Mr. DNA at 2:12pm. A ticker scrolls through current wait times for attractions such as the Cretaceous Cruise, Gallimimus Valley, and the Gyrosphere. You can check park weather and view a park map.
It goes deeper. Want a menu for the park’s steakhouse? It’s there, and yes, Chilean sea bass is on it. Want to view ticket packages? You can do that and see various add-ons and options including a “Romance Package.” You can meet the park’s paleontologist and read about every dinosaur in the park. You can watch park happenings through “live” webcams. Want to learn more about Hilton’s Isla Nublar Resort? There’s a video for that:
I’m amazed and impressed by the amount of work that went into creating all this information to add to the Jurassic World experience. I know it’s all fictional, but the site is so engaging that it’s hard to stop clicking. Gold stars to everyone who developed Jurassic World’s very real faux site.
Jurassic World will be here on June 12, 2015. I’ll keep watching the website for updates.
HT: Eric Goldman