UPDATE: The “This Is Fine” Dog Meme Plush is now available for pre-order!
Some people, like Billy Joel for example, try to fight the fire as it rages, but many of us know the best thing to do as the world burns down around us is to calmly sit back, enjoy our coffee, and accept that “this is fine.”
And now, for those of us who have accepted the popular hat wearing dog meme as our head-burying ethos to the modern world (in fairness to us, it’s the much easier option these days), we can bring him into our own home with a brand new plush doll.
The Kickstarter comes from the comic-strip-turned-internet-favorite creator himself, KC Green, who is producing the 13-inch dog doll (that includes his hat) with Soft Stuff Creations. You can get one for as little as $25 (though $35 will also get you a burning “fold up house stand, stickers, and a magnet.”
The Kickstarter is on fire, as they have already gone flying by their pledged goal of $35,000 (as of this writing it sits at over 100 grand), and there are still 29 days to go. The only downside is that they aren’t expected to be shipped until November. (Hey! Just in time for you know what — the start of a new 76ers season. What? What did you think I meant?)
The final version will have a few changes from the prototype seen here, including a darker hat, stitching to keep the coffee cup center, and the “e” in the word “fine” will be fixed.
Oh, and while they do expect the material to be fire resistant, they suggest not actually setting him on fire. Because while it might be fine to enjoy your coffee as the world burns, it won’t be okay if you set your nice new stuffed animal aflame.
Comic: KC Green
Plush Images: KC Green/Soft Stuff Creations