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Treat Your HAMILTON Addiction with This Parody Ad

Hamilton is more than a hit musical on Broadway—it’s a lifestyle. The Broadway show about the life of Alexander Hamilton, penned by Lin-Manuel Miranda, might be on your brain more than usual this Monday because it scored 11 wins at the Tony Awards Sunday night (watch the cast’s Tonys performance here), including topping the Best Musical category. If there was a category called “Musical Most Likely to Be Stuck in Your Head Forever,” Hamilton would have won it with no problems.

It’s remarkably easy to find yourself hung up on songs like “My Shot” or “Wait for It.” You listen to them on repeat until you hear Hamilton in the world around you and long to respond to every innocent set up in song. For example, someone asks, “What time is it?” and you reply with the next line from “Aaron Burr, Sir.” A new YouTube video addresses this dilemma, calling it Hamilaria.

The parody ad—written and directed by Rob McCollum (based on a concept by Kristin McCollum)—focuses on the Weekhawken Institute’s treatment of Hamilaria. Their goal is to stop the random bursts of Miranda’s lyrics with conditioning. Instead of feeling compelled to step into the shoes of Layfatte or Laurens and reply to conversation in rap, the Weehawken Institute will teach patients to sign their response: the idea is to “Sing less, sign more.” Get it? I need to apply this concept to the many moments when I’m listening to Hamilton through headphones in public and want to sing out loud.

Do you have a favorite song from Hamilton or maybe a favorite line? Share them in the comments or come nerd out with me on Twitter—@amy_geek.

Image: CBS

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