In the five-minute clip, the band rolls around on high-tech scooters that we now know are called Honda UNI-CUBs, a single-wheel riding system not yet available to the masses. (It’s still in the development stage.) Then, while the band zips around on their “future chairs,” they’re joined by a HUGE group of Japanese school girls who then perform intricate dance moves while twirling umbrellas.
All in all, it’s a total spectacle, which is what fans have come to expect from one of the most innovative bands on the planet. Yeah, we said it. What?
While we’re happy enough to consume the cine-magic and go on with our day, when we heard OK Go released a behind-the-scenes video explaining how they made said cine-magic happen, we knew the rest of the stuff on our to-do list could wait.
Singer Damian Kulash and guitarist Tim Norwind explain the video’s creative process, which began nearly two years ago when Kulash met creative director Morihiro Harano and tried again and again to team up for a project. “I Won’t Let You Down” ended up being the perfect reason to join forces, and the band flew to Japan to start working with Harano and Honda to further develop the video’s concept. A month later, the idea for “I Won’t Let You Down” was born.
To learn more about the time and planning that went into making the video for “I Won’t Let You Down,” watch this behind-the-scenes interview with Damian and Tim.
Plus, now that you’ve sorta seen the wizard behind the curtain, check out the final product.
OK Go’s latest album, Hungry Ghosts, is out now.