It would seem that merchandisers and studios are finally listening the calls for female toys. After the debacle that was #WhereIsBlackWidow (and more recently #WhereIsRey with Star Wars: The Force Awakens), Marvel is putting their money where their mouth is and releasing a number of Black Widow toys in the days leading up the premiere of Captain America: Civil War.
You can see all the options in the gallery below, but here’s a little preview: When Avengers: Age of Ultron released their toy sets, there was outcry left and right as soon as fans noticed that Captain America had replaced Black Widow on the motorcycle for the LEGO set. Fast forward a year, and Natasha Romanoff will be front and center with her motorcycle in Marvel’s LEGO Super Heroes Crossbones’ Hazard Heist set. Also included in the set is the Crossbones truck and Falcon in his Redwing suit. Given what we’ve seen LEGO do in the past with sets directly recreating scenes from the films, it will be interesting to see whether Black Widow and Falcon are teaming up or fighting each other around Crossbones and his vehicle once the film hits the big screen.
In addition to the LEGO set, the Captain America: Civil War Figure Play Set and Marvel Super Hero Mashers Mash-Up Pack Assortment will also feature the Russian assassin, and the Disney Store will have a Marvel Select 6 3/4″ action figure for collectors and kids. Like the LEGO set, Black Widow is again paired with a player from the other team for her action figure, with a small Ant-Man in the background. It makes me wonder just how one-sided we will see Natasha be once the movie comes out.
In a move that perhaps draws Black Widow most into the gender-neutral territory when it comes to toys, Mattel will also be releasing a special Black Widow Character Car, though the details on that one are less known than some of the other coming releases. And in a final toy move, Hasbro will be releasing an Iron Man/Black Widow action figure set. This is the only two-character set that pairs Black Widow with her team mate rather than an adversary. Marvel is also working with Hasbro on a special Super Hero Adventures Marvel Figure 2-Pack featuring Black Widow that will be aimed at younger fans.
In addition to the toys that we are excited to see hit shelves, fangirl clothing company Her Universe is teaming with Kohl’s to produce an exclusive Black Widow active wear collection. Sure, you can visit Her Universe any day and grab some really excellent Black Widow/Natasha Romanoff apparel, but this collection will let you feel truly like you are training to be just as bad ass of a super spy as your favorite character.
As a long time fan of the Marvel Universe, it’s really exciting to see that they are truly listening to what fans want and letting some characters get more into the merchandise game than ever before. I fully anticipate some of these things becoming collector’s items and downright impossible to find once kids (and adults) are finally able to get their hands on them.
Captain America: Civil War hits theaters on May 6th and most of this merchandise will be available beforehand. What are you most excited about adding to your collection? Tell us in the comments below.
Images via Disney, Mattel, Hasbro, Her Universe / Feature Image via MoviePilot.com