It’s not unusual for musicians to branch out beyond just making music and performing. We live in a world where Dr. Dre created Beats, which he eventually sold to Apple for a cool three billion dollars, and where Pharrell Williams is making jeans out of recycled plastic from the ocean (yes, really).
But I think that Icelandic singer Björk, never one to do anything just the same as the rest of the crowd, just beat them all, as she has revealed plans for a new virtual reality app. Called Stonemilker, the app allows users to explore the video for the song of the same name through a virtual reality headset. It’s available now for iOS; and you can check it out right here.
“Stonemilker” is one of Bjork’s songs from her most recent album, Vulnicura. Earlier this year, Björk shared the 360-degree virtual reality video for “Stonemilker”, which originally could only be seen in-person, when it was exhibited in New York City and London. Later, it became available online as well.
The new mobile VR delivery platform was integrated and pieced together by Third Space Agency and digital production specialists Rewind and 3Dception, and real-time binaural/3D audio engine specialist 2 Big Ears. The idea for Stonemilker is to “explore the possibilities that Virtual Reality holds for performance platforms outside of just the traditional music video,” according to a press release
“This came about as a spontaneous fruit of mine and Andrew Huang´s collaboration.” Said Bjork in a press release. “We found ourselves in Iceland one day with nothing to do and a 360 camera lying about. We discussed its potential for intimacy and Andrew then suggested we take it to the beach where the song was written. It immediately rang true for me as that location has a beautiful 360 [degree] panoramic view which matches the cyclical fugue like movement in the song. If the song has a shape it is sort of like a circle that just goes on forever.”
To purchase the new Stonemilker app, you can click right here.
What do you think of Stonemilker? What other artists would you like to see release a virtual reality app? Let’s discuss in the comments below.
IMAGE: One Little Indian / Sony