I’d argue the first poster Universal released for Jurassic Park is one of the most iconic of the ’90s – simple and clean with its T-Rex skeleton outlined in red above the park’s logo. Combined with the black background, that original image from artist John Alvin communicated mystery and a little bit of danger in the Spielberg adaptation of Michael Crichton’s novel.
What we didn’t see back then was a whole mess of unused work from Alvin – alternate treatments on the Jurassic Park art that were a little more explicit about what those first audiences could expect to see in the summer of 1993*, featuring dinos in the clouds, full images of the cast, and a couple of painted versions of scenes from the movie.
Buzzfeed reproduced this gallery of posters which have been collected in The Art of John Alvin, which is out later this month from Titan Books. The art book collects 40 years of Alvin’s work creating posters for films like E.T., Predator, and Beauty and the Beast.
You can actually look at some of these posters as a kind of document of Alvin’s process of arriving at the final image, paring back elements until he reached the final minimalist logo. The circle/T-Rex logo is the most prominent among the other unused images as Alvin toyed with placement of the T-Rex while stripping away other visual elements.
*Universal and Spielberg kept a pretty tight lid on Jurassic Park in the months leading up to its release. In the pre-Internet era, that first reveal of the Brontos in the distance was a huge deal for audiences unprepared for the then-revolutionary mix of CG and animatronics.