In a way, Apple has always been the home of our favorite TV shows and movies: Netflix, Hulu, Amazon Prime Video and whatever else is out there runs just fine on our Apple devices. But in another very significant way, Apple does not have our favorite programming at all, since it only plays videos offered by other services. That may soon change, though: it was reported today that Apple engaged in “preliminary conversations” with Hollywood executives to gauge the interest in and the benefit of Apple offering its own original content.
There has been no firm announcement — or even a soft one — from Apple’s end, although they did supposedly try to get their hands on the stars of Top Gear, but lost out to Amazon. Regardless, Apple is a monolithic company that, in terms of entertainment and entertainment technology, offers essentially everything except for original video programming. The move makes sense, since a company as powerful as Apple should have no problem at least becoming part of the streaming video conversation, if not dominating it outright.
We could look at Apple Music, the company’s foray into music streaming, to gauge how entering a new and crowded market would fare for them, but it’s still early in Apple Music’s life and data on the service’s well-being is inconclusive.
While that all gets sorted out, don’t forget that, on a significantly smaller scale, we at Nerdist offer some fine original video programming of our own! Head over here to check out our Celebrity Playlist series, which is part of our new and wonderful relationship with Spotify and features figures like Ed Helms, Adam Corolla, Wil Wheaton and others telling us about the music that inspires them.
Featured image courtesy of deviantArt // igabapple