Matt Grosinger, Jesse McKeil, and Ben Mekler weigh in on this baffling video.
The last time I started a post with an apology was when I wrote about Rebecca Black’s “Friday”, but I am afraid I am going to have do it again today. I am so sorry. Nickelback has released a brand new video for their song “She Keeps Me Up” and there are so many things wrong with it. The first being the fact that exists at all, but the list extends far beyond that. Quite frankly, I am not even mad about it; I am just exhausted.
All I have are questions. Why did they attempt to change their sound from “shitty” to “shittier” two decades into their torturously long and fruitful career. Why did Chad Kroeger cut off his hair and frost his tips. Did they really think that supergluing disco ball mirrors to shit would make the song seem like a convincing disco track? Will that bartender ever stop twirling flaming bottles and pour any of the five concert attendees a goddamn drink? Be a professional for god’s sake–at least one person in the video should be.
Oh and I lied: I’m mad.