Well, well, well: who says ladies don’t want superhero thriller movies and science fiction action-comedies? The long-held line by many a studio has been thusly for awhile now — despite all us lady nerds yelling out otherwise. But now we’ve finally got some numbers to back up our claims, thanks to a heck of a lot of you going to see Guardians of the Galaxy.
According to exit polling done at screenings of the film this weekend — you know, the weekend the film destroyed the previous record for an August weekend box office? — and as it stands, a whopping 44 percent of attendees were women. Fourty four percent!
You do realize this is a big deal, yes? If not, allow us to tell you that it is, in fact, pretty cool. Previously, the biggest share of female viewership in the Marvel Cinematic Universe was a high of 40 percent when The Avengers came out. A huge uptick it is not, but it should also be noted that it is proof that the time for a female superhero film is nigh.
Or, you know, in the very least it should force marketers to realize that women want to see these sorts of films so maybe forgoing marketing (and products! #WheresGamora?) to half of the population isn’t exactly the best strategy. Not anymore (nor has it really been the case for a while now).
Overall it’s a pretty exciting bit of numerical information that we really, really hope the suits over at Marvel (and any other movie studio for that matter) are taking note on.
Did you see Guardians of the Galaxy this weekend? What’d you think? Let us know your thoughts in the comments.