In order for Blu-ray to earn a blue ribbon, it’s going to have to improve. Here’s a few helpful suggestions.
1. Firmware updates should be included on the disc.
The firmware updates for Blu-ray have mostly included anti-piracy features or new capabilities for the player. The updates are administered online or you can burn a disc which, if my parents are like yours, they are never going to do. Some DVD releases (such as the initial Avatar release) required the latest firmware in order to be viewed and the discs did not work when put into creaky old Blu-ray players with the outdated firmware. Why not include the latest firmware updates on the latest discs? The disc can check to see the version number of the OS, and if it is not the latest, update it. Automatically. Y’know, like they do on Xbox Live whenever there is an update, just perform the function. My mom will appreciate it.
2. Option to skip the trailers.
I love movie trailers, I really do. When I go to the movies, I get there early just to see the trailers. But when I put on a Blu-ray, get me right to the movie, no trailers please. In fact, some companies won’t even allow you to step past the trailers, so it’s a 10 minute wait to get to the main menu. I will often put in a disc, walk away to make a sandwich, to return to even more trailers! And most of these trailers are ones I’ve already seen simply announcing the film is coming to Blu-ray. Trailers should be included on the disc, but put this on the menu. Or, if the marketing departments still insist, how about an option upon putting the disc in the players, “Would you like to view the latest trailers? Yes or No.” I’m going to click “No” but will probably check them out later.
3. BD Live offers future extras.
I buy DVD for the extras, plain and simple. And it annoys me when I see a new edition of a film with an all-new extra or behind-the-scenes documentary with interviews with the cast they couldn’t get before the deadline for the film’s initial Blu-ray release. Now, I think these should be free. But with BD Live, heck, a micro-payment should get me extras that are on the new edition with the coffee mug that I don’t really need.
4. Blu-ray allows you to own the movie forever.
It’s frustrating when new technology obsolesces old formats. I’ve purchased Star Wars on Super 8, VHS, Super VHS, Laser Disc, DVD, Bootleg DVD (for the original versions made from the Laser Discs), not including various special editions within those formats. Blu-ray should allow you to own the movie forever, no matter any future format change. Warner Bros. had a program where they allowed you to upgrade your old DVDs for a fee of around $5. That was encouraging and I hope any other format change on the horizon will allow me the option to upgrade my library. Sure, I’d prefer that the upgrade would be free, but you know how movie studios love money and all.
5. Stop running ads for Blu-ray discs touting the virtues of Blu-ray.
We already own a Blu-ray player so please stop running ads touting the amazing clarity, the spectacular image and impressive sound of Blu-ray – I ALREADY KNOW! Because I own a Blu-ray player and purchased your movie ON Blu-ray!